Duration:
Three days
Agenda:
The Morning Session
Day One a.m.
The Big Picture Ideas
Why a business strategy and why it needs to be aligned with your personal life strategy. A discussion of the various resources that are available and a discussion about the workbook. What is required? Why is a business strategy required? How will this intersect with your marketing plan and your financial management plan?
The Business Strategy in the context of your personal life strategy. You will look at your own talents and abilities from a personal basis and see how they will intersect with your business strategy.
Day One p.m.
The Mission Statement and the Personal Life Strategy
1:00 -4:00. The Mission Statement for your business and your personal life. Do these statements align with each other? If not, why not?
Basic introduction to conflict resolution.
The vision. What do I want?
What does each member of the farming unit want?
Is the vision a common vision?
Day Two a.m.
The Business Strategy Roles and Core Values
The various roles of the farming unit, and core values will be discussed. What are the core values of the participants? Do they align with each other? Do the core values and the roles make the best use of the time, talents, capacities and energies of the farming unit?
Day Two p.m.
Smart Goals and Swat analysis
The business strategy moves from the macro level to the micro level and becomes specific.
What are the goals and a very specific discussion begins.
The goals are “Smart Goals”
· Smart Goals – Specific, Measurable, Realistic, Time Oriented Goals.
A Swat analysis
· A discussion will place with respect to, strengths, weakness, opportunities and threats.
Day Three a.m.
The reporting and Writing Process
The third day takes the information of the previous two days and now defines the goals in a specific manner.
Why is it important to take this information from your head and write it down?
What are the 1. Short Term Goals of the farm?
2. Long term Goals of the farm?
3. Family Goals of each family member?
4. Do these goals align?
Day Three p.m.
The Wrap Up
The afternoon session talks about
1. An Implementation plan
2. A measurement of does this strategy find a way of being measured? Is the measurement an economic measurement or a life style measurement or both?
3. When will the plan be updated? Who will be responsible for the updates?
Cost:
This will be $800.00 per day per person work book to be provided. Meals shall be the responsibility of the student. This will be on site. Additional Costs for rooms and mileage and any other extras will be the responsibility of the student. Those will be agreed to prior to the start of the course. If Students choose this can be completed in 1/2 day segments but the course must be completed within two months. Minimum two maximum five pers course.
Target Audience:
Farmers and ranchers who want a real business strategy which meets their needs
Recognition Provided:
Certificate of completion
Method of Instruction:
On-site/On-farm
Workshops
This will be one on one instruction or small group instruction
Availability of Program:
Available upon request
Agriculture Business:
Crops
Field Fruit and Vegetables
Poultry and Egg
Swine
Subject of Training:
The present equipment, environmental concerns, costs of chemical and fertilizer, cost of financing and a host of other issues have placed Business Strategy at the foundation of a farm managers decision making requirements. The cost of no written strategy versus having a written strategy has become a major topic for debate. This course will discuss a variety of issues, which face a farm owner or manager when assessing the farm. These issues have become increasingly real and complex. Business Strategy planning is a process where the ultimate goal is finding your voice and taking steps to hear your voice and write your goals so that those goals may behard wired into your psyche.
Language of Instruction:
For program information contact:
Robert Stocks
Last Updated: 2014-02-25
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