General Managerial, Shellfish Products and Marketing AQUA 556T

Malaspina University-College

Centre for Shellfish Research, Building 373, 900 5th St.
Nanaimo BC V9R 5S5


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Duration:

Less than one week
5 days

Cost:

$ TBA/TBD COST
5 days Specialist or Species Specific, Shellfish Nursery Systems AQUA 551T This course provides hands-on training and is designed for the shellfish farmer who wishes to have greater control over quality and cost of seed production. The topics cover the b

Method of Instruction:

Classroom
On-site/On-farm

Agriculture Business:

Aquaculture
General

Subject of Training:

Animal Production
Business Planning, Strategy and Structure
Marketing (includes value added)
5 days General Managerial, Shellfish Products and Marketing AQUA 556T This course is an introduction to the process that a shellfish marketer completes during market plan development, including researching trends and developing strategies to exploit the trends and overcome the challenges. Topics include market and trends research, seafood supply chains, market demands, product differentiation, promotional strategies and developing a marketing plan. Prerequisites: None, Constraints: None, Portable: Yes

Language of Instruction:

English

For program information contact:

(250) 740-6569
Visit the program Web site
Greg Bromley, Program Coordinator


Last Updated: 2013-05-09

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